So, you want to Major in Advertising? – 60+ Best Careers in Advertising

Best Careers in Advertising and their Requirements 

So, you are thinking about a career in advertising. It’s true that the profession offers many benefits, but you shouldn’t believe everything (or, to be completely honest, practically anything) you see in films and on television. Like any other commercial industry, advertising demands a strong skin, hard labor, and perseverance. But if you believe you can take it, here is a summary of the advertising agency industry and the best careers in Advertising.

What Is Advertising?

Advertising is a form of marketing communication that is used to sell or promote products, services, or concepts. There are numerous job titles and descriptions for advertising because there are so many phases involved in making an advertisement.

Sponsors typically fund advertising, which is viewable on a variety of media, including websites, newspapers, magazines, radio, television, billboards, and direct mail. For one company or a number of clients, an advertising agency might develop marketing campaigns.

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Types of Advertisement

Commercial and non-commercial advertising are the two main categories. The key variations between them are as follows:

1. Commercial:

Advertisers who are promoting a good or service are referred to as using commercial advertising. The attributes of products and services relevant to the type of media involved are highlighted in advertisements for these items. While magazine or blog ads might be more text-based, television and video streaming ads may place a greater emphasis on images.

2. Non-commercial:

Non-commercial advertisers spend money to promote something besides goods or services for consumers. These would comprise governmental entities, political parties, interest groups, and religious institutions.

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Things you need to know about the Advertising Job

1. Starting With the Creative Division

If you have a creative streak and enjoy writing or designing, advertising has probably already been added to your top five list of potential careers. Most people’s ideal job is to work in the creative department of a large advertising agency, but you might discover that you would rather work for a small advertising firm, an internal organization, or even on your own as a freelancer.

Your creative nature will not only be valued but also used frequently as you work as a team. You are the one the Creative Director is counting on to write that advertisement, even if your content is returned to you covered in red marks. Even though your design has been marked up, you are still responsible for making the necessary adjustments to finish the advertisement on time.

2. However, Not Only Creative People Can Work in Advertising

You might immediately picture a room full of creative individuals brainstorming ideas for a single effective ad campaign when you think of advertising. In these kinds of environments, copywriters, graphic designers, creative directors, art directors, and other creative individuals do collaborate.

A good advertising campaign involves a wide range of individuals besides those who make the commercials. The advertising industry employs account executives, traffic managers, media coordinators, media directors, researchers, and other non-creatives.

These individuals are equally as essential to a client’s effective advertising campaign as the creatives who create the concept. Numerous non-creative roles in advertising also include frequent client contact. An account executive (AE), for instance, serves as a point of contact between the customer and the creative division. To ensure that the client’s needs are addressed at every stage of the advertising campaign, an AE must collaborate closely with both parties.

3. Are You Prepared for High-Pressure Situations?

How well do you handle pressure? Are you able to operate under pressure? Can you tolerate answering irate calls from clients or creative directors in the middle of the night? Anyone working in advertising is accustomed to it, but those working in large agencies that serve very large customers more so.

A poor advertising campaign has resulted in job losses. The metaphorical heads do roll when a client withdraws their advertising funds due to subpar outcomes.

The success or failure of an advertising campaign partially depends on you. When a campaign is a huge success, that is wonderful. You take part in the honor. You share the bad times with your coworkers when the campaign is a failure.

Not everyone is suited for this stressful situation. Many advertising professionals have changed careers as a result of tight deadlines, last-minute modifications, and having to face the heat for a failed advertising campaign while sitting in the boss’ office.

4. Your Skin Must Be Extremely Thick.

People who can’t handle criticism should not work in this field. Not all of your ideas will be well appreciated. Before the ad campaign is released, your work will go through a lot of reviewers and revisions.

You might have just finished writing the best text you’ve ever written, yet you’re being asked to start over. You must be quite adept at taking criticism. If you are asked to make adjustments to your work, don’t take it personally. It simply comes with the job.

You’d be astonished at how many revisions a straightforward print advertisement may go through before receiving final clearance. Even large advertising companies with well-known clients may attest to this. However, you won’t succeed in this industry if you have a thin skin.

5. Weekends and long workdays are typical.

The media portrays the advertising industry as a glamorous industry. People wander the streets while playing pool, attending events, and taking trips abroad. That’s not the norm. Although field work is immensely gratifying, it does require a lot of effort and long hours.

If you like getting home by six o’clock, Think twice about this career if you want to eat dinner with your family every night and attend the Saturday football games of your college team with season tickets. There will be many long days and nights that you’ll work through. Even last-minute alterations that must be made to your entire schedule at the last minute are likely to occur.

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6. At First, Expect Low Pay

Are you prepared to start at the bottom and move up to the office with a view in the corner? When you first start out, advertising salaries won’t make you rich immediately.

Beginning salaries for full-time agency copywriters might be in the low teens until they advance to salaries of $60,000 or more. Account executives working full-time for agencies may advance to roles paying close to $80,000. Many seasoned advertising professionals can be found earning six figures in their successful careers. Your ability to work hard and be dedicated can help you get better jobs with higher salaries.

If you’re still on the fence about a future in advertising, an internship will provide you to get a behind-the-scenes peek at an advertising agency and will also provide you with useful connections that you can utilize if you decide to further your career in the field.

Best Careers in Advertising (Job Titles)

Some of the most typical job titles in advertising are listed below:

Creative Development

For web commercials, magazine and newspaper advertisements, television advertisements, brochures, and corporate reports, creative development professionals create the graphics. These occupations typically involve good communication and attention to detail abilities, as well as creativity and training in the relevant subjects.

Advertising copywriters must be able to easily identify spelling and grammar mistakes when writing print ads, web ads, brochures, or commercial scripts for a number of ad formats. Visual conceptions are created by graphic designers, either manually or with the use of software. Both frequently collaborate with an art or creative director.

1. Advertising Copywriter
2. Advertising Photographer
3. Art Director
4. Copy Associate
5. Copyeditor
6. Copywriter
7. Creative Technologist
8. Editorial Photographer
9. Graphic Artist
10. Graphic Designer
11. Illustrator
12. Motion Graphics Designer
13. Preprint Analyst
14. Print Traffic Coordinator
15. Production Artist
16. Producer
17. Web Designer
18. Writer

Management

An advertising manager is in charge of all a company’s advertising initiatives. They oversee all staff in the advertising department, manage the advertising budget, and ensure the success of each campaign in addition to assisting with their implementation. They are in charge of ensuring that the client is happy with the advertising methods used by the ad agency.

1. Advertising Assistant
2. Advertising Buyer
3. Advertising Coordinator
4. Advertising Specialist
5. Agency Account Coordinator
6. Assistant Account Executive
7. Assistant Buyer
8. Assistant Media Planner
9. Brand Manager
10. Client Strategist
11. Client Support Specialist
12. Communications Coordinator
13. Content Marketer
14. Developer
15. Digital Advertising Specialist
16. Digital Media Planner
17. Interactive Media Buyer
18. Interactive Media Planner
19. Internet Advertising Buyer
20. Junior Account Planner
21. Marketing Associate
22. Marketing Coordinator
23. Media Buyer
24. Media Coordinator
25. Media Planner
26. Media Research Analyst
27. Media Specialist
28. National Account Coordinator
29. Online Advertising Coordinator
30. Target Marketing Strategist
31. Traffic Manager
32. Web Analytics Consultant

Marketing

A marketing associate ensures the efficient operation of a marketing or advertising office. They could provide administrative work, market research, consumer data analysis, or even produce marketing and advertising materials like brochures. In order to communicate with employers, coworkers, clients, and vendors, marketing associates need to be proficient in both written and oral communication.

1. Advertising Assistant
2. Advertising Buyer
3. Advertising Coordinator
4. Advertising Specialist
5. Agency Account Coordinator
6. Assistant Account Executive
7. Assistant Buyer
8. Assistant Media Planner
9. Brand Manager
10. Client Strategist
11. Client Support Specialist
12. Communications Coordinator
13. Content Marketer
14. Developer
15. Digital Advertising Specialist
16. Digital Media Planner
17. Interactive Media Buyer
18. Interactive Media Planner
19. Internet Advertising Buyer
20. Junior Account Planner
21. Marketing Associate
22. Marketing Coordinator
23. Media Buyer
24. Media Coordinator
25. Media Planner
26. Media Research Analyst
27. Media Specialist
28. National Account Coordinator
29. Online Advertising Coordinator
30. Target Marketing Strategist
31. Traffic Manager
32. Web Analytics Consultant

Sales

Selling media space to advertisers is the responsibility of an advertising sales department. If they work for a magazine publisher, they may sell magazine space, such as a half-page or a full page. They offer airtime to advertising if they work for a TV station. They track down potential customers, arrange meetings, provide them all the information they require, and close sales for advertising campaigns.

1. Account Associate
2. Account Coordinator
3. Account Planner
4. Account Representative
5. Account Specialist
6. Advertising Sales Agent
7. Advertising Sales Representative
8. Multi-Media Advertising Sales Manager
9. Multi-Media Sales Manager
10. Online Advertising Specialist
11. Public Relations Specialist
12. Researcher
13. Sales Planner
14. Senior Account Planner

FAQs about the Best Careers in Advertising

After going through job titles of the advertisement industry, you may be interested in taking an advertisement course, Coursera has some of the best online advertising programs.

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