Masters In Public Relations Online. It’s fantastic to know that a public relations degree teaches you how to establish and manage a brand as well as how to target your communications efficiently. This post is for you if you’re considering earning your master’s in public relations online.
The public relations degree online program has a strong emphasis on improving your writing, research, and implementation skills. As you gain the public relations expertise required to be a responsible communicator, ethics also plays a significant part throughout the curriculum.
Additionally, obtaining a Master’s degree in public relations will help you develop into a highly valuable employee and excellent public relations specialist. You can develop in your profession and accomplish your most challenging objectives with an online public relations degree.
In this post, we examine the top online master’s programs in public relations, the admissions standards, and the potential career options for candidates.
What Is Masters In Public relations All About?
Modern public relations, the nature of human communication, and the function of the media are the main topics of master’s degree programs in public relations. These courses frequently assist students in developing the capacity to write succinctly and clearly in modern media formats and to be able to reach various audiences.
Students can specialize in nonprofit, corporate, or international public relations or acquire professional management abilities through public relations master’s programs.
Why Complete an Online Public Relations Master’s Degree?
Whatever study mode best suits your lifestyle, you can acquire a master’s degree in public relations online or offline. You might discover that, similar to how some people like cream in their coffee and others don’t, you either naturally gravitate to looking for graduate institutions with amazing master in public relations programs or that you feel that an online Communication Masters’s program better fits your lifestyle.
It could seem overwhelming to pursue a graduate degree if you are a working professional or a full-time caregiver for a family, or that it would lack the flexibility you would need to continue your existing lifestyle.
But an excellent substitute for on-campus programs that will provide you the flexibility, convenience, and affordability you require is obtaining a master’s in public relations online.
Some online programs even let you receive credit for work and life experience. Online programs frequently differ from on-campus programs in design. Additionally, many online programs are delivered in a serial format, allowing students to finish their curriculum at their own pace. By avoiding the cost of commuting to campus, students who acquire their degrees online save money.
What Will I Learn in an Online Master’s Program in Public Relations?
Depending on the institution you choose, the courses you study will vary, but many online public relations programs will have a common curriculum. The following is a list of possible public relations degree electives:
1. Writing for Public Relations
These classes will provide you with strong writing abilities that you may use across a variety of platforms and media.
2. Legal and Ethical
This course explores public relations law and ethics and how practitioners in this industry must abide by them.
3. Study of Communications
You will probably take at least one research-based course while pursuing your online master’s in public relations. These courses are intended to give you skills in research methodologies and execution as well as a broader awareness of the field’s body of scholarly work.
4. Society And The Media
This course offers a deeper comprehension of its operation and the function of public relations. The role of public relations in society may also be emphasized in this course.
5. Branding And Identity
A course on the identification and branding of an organization and/or person is common in online master’s degrees in public relations. These are crucial components of becoming a successful public relations professional since it will be your duty to represent the distinctive identity and brand of the business or person you work for.
Best Masters In Public Relations Online
- The University of Illinois at Urbana-Champaign
- Ashland University
- Syracuse University
- University of Maryland Global Campus
- Missouri State University
- University Of Florida
- Mississippi College
- Marist College
- University Of Southern California
- Drexel University
- Texas Tech University
- California Baptist University
- University Of Denver
- Rowan University
- Maryville University
The Higher Learning Commission has granted it regional accreditation, and it is situated about 150 miles southwest of Chicago. The institution provides a number of online degree programs, including a 32-credit online master’s program in strategic brand communication with an entirely remote curriculum.
The elements of business, advertising, and marketing are all combined in this program. Students who achieve this master’s degree take courses in consumer insights, strategic media management, data visualization, and promotional strategy. Before graduating, students must complete a capstone project.
Three letters of recommendation, a personal essay, and an application fee are required components of all applications. This online curriculum can be finished by full-time students in 15 months.
2. Ashland University
Ashland University’s College of Arts & Sciences’ Department of Communication Studies provides an online Master of Arts in Corporate and Strategic Communication (MACSC) degree program that can be finished in as little as 18 months.
The Corporate and Strategic Communication program at Ashland University is entirely online and needs 30 credits of coursework, which is made up of prerequisites, major courses, and specific track focus area studies.
Students can choose between the Public Relations Concentration Track and the Health & Risk Concentration Track, and the latter provides courses like “Public Relations Campaigns” and “Seminar in Social Media Platforming.”
The courses in the MACSC program is entirely taught by the qualified and experienced Ashland faculty, and all students earn their degrees with a Communication Studies capstone.
3. Syracuse College
An online MS in Communications degree program with a Public Relations concentration is offered by Syracuse University’s S.I. Newhouse School of Public Communications. This program combines the prestige of a prestigious university with the convenience of totally online training.
Five core courses, including “Multimedia Storytelling” and “Digital Communications Systems,” are required for the 33-credit MS in Communications program, and four courses are devoted to the Public Relations specialization, which covers theory, management, planning, and design elements in the industry.
4. University of Maryland Global Campus
A public school called UMGC is situated in Largo, Maryland. The school offers a variety of programs, including an online master of management with a public relations specialty, to distant learners and holds regional accreditation from the Middle States Commission on Higher Education.
The master’s program has a 36-credit minimum. Students gain knowledge of how to assess the success of public relations campaigns, create fresh methods for interacting with target audiences, comprehend ethical and legal concerns in the industry, and improve their writing abilities. Financial decision-making, managerial decision-making using statistics, and organizational theory are all required courses.
Entry-level remedial courses in graduate writing, accounting, and financial management are required of new students without prior work experience. To remain in good standing, students must keep their GPA at 3.0 or better during the entire program.
5. Mo State University
With a student’s choice of electives, Missouri State Online offers an online master’s degree program in communication. Students can focus on a variety of areas, with options like “Public Relations Campaigns,” “Concepts and Analysis of Public Relations,” “Communication Technology and Politics,” and “Presidential Rhetoric” leading to an emphasis in Public Relations.
The School of Communication Studies houses the 32-credit program, which can be finished in two years. The Department of Communication faculty at Missouri State University offers close interaction and has “a reputation of excellence through their teaching, research, and publication accomplishments.”
All online master’s in communication students at Missouri State have access to the university’s online student support services, and they also receive specialized graduate communication counseling.
6. Florida University
By collaborating with major consulting firm APCO Worldwide, the University of Florida improves its online Masters in Mass Communication with a Public Relations specialty by bringing practical, cutting-edge methods and industry best practices to its Public Relations students. provided by the College of Journalism and Communications (CJC) at the University of Florida.
33 credits are required for the fully online master’s in public relations, including fundamental courses like “Measurement & Evaluation” and “Strategy & Messaging” as well as a final capstone project.
Even while those who pursue the degree full-time can finish in just eighteen months, the program’s online format gives students the freedom to earn the degree at their own leisure.
Along with working with APCO Worldwide, the University of Florida also works with a Public Relations Advisory Council to ensure that the already cutting-edge curriculum remains relevant and gives students access to the appropriate tools.
7. Mississippi College
The private college Mississippi College, which is based in Clinton, provides an online master’s in communication. The Southern Association of Colleges and Schools Commission on Colleges has granted the institution regional accreditation. It has a student body of about 5,000.
This program, provided by the Department of Communication, is most beneficial to students who want to increase their employability for a career or get ready for doctorate studies. Distance learners have the option of concentrating in professional communication or integrated communication in the management of health care.
31 credits are completed by online students. Communication research, persuasion, public relations, and process and consequences of communication are among the courses that are required for the integrated communication concentration. Candidates for degrees must also finish a convocation paper and pass a written test.
8. Marist University
Students can pursue a Master of Integrated Marketing Communication (MA in IMC) totally online through the Marist College School of Communication and the Arts. The 30-credit Marist online IMC Degree program offers all coursework asynchronously for your convenience.
Full-time students can finish the program in just three semesters, while part-time students can finish it in up to three years. Relevant courses in the curriculum include “Global Consumer Insights,” “Social Media Strategies & Tactics,” and “Analytical Tools for Decision Making.”
The curriculum is completed with an Integrated Marketing Communication Capstone course, and the academic advisors assigned to each student together with the teachers from the Marist Communication Department offer assistance.
9. Southern California University
A Master of Communication Management Online degree program is offered by the esteemed USC Annenberg School for Communication and Journalism, which is known for its excellence and rigor. Students participate in an online curriculum that was “designed to build real-world leaders for the modern workplace” while learning from USC Annenberg teachers who have “deep academic expertise and extensive professional experience.”
Master of Communication Management (MCM) Student Testimonials attest to the program’s success in developing leaders and critical thinkers, and prospective students can choose from a variety of program videos to learn more about the course material and what it’s like to be a distance learner in the MCM program.
A “full toolbox of advanced skills” is provided to graduates of the 32-credit program through coursework (such as “Communication, Attitudes, Values and Behavior,” “Foundations of Effective Public Relations Writing,” and “Online Marketing Communication Development & Analysis”) and the Communication Research Practicum, which is the program’s capstone project.
10. Drexel University
The online MS in Communication with a concentration in Public Communication from Drexel University gives students the “skills and insider knowledge to manage communications for any organization” and prepares them for “careers in journalism, public relations, and nonprofit communication” (two other non-public relation concentrations are also offered in Science and Health Communication and Technical Communication).
The 30-credit program is divided into core Communication courses like “Theories of Communication and Persuasion” and “Creating and Managing Communication Professional Identities,” allowing students to complete their degrees in less time.
11. Texas Tech University
Graduates of the online master’s program in strategic communication and innovation offered by the Texas Tech College of Media & Communication are prepared for “senior-level positions as strategic communicators in today’s global and digital environment.”
Electives like “Multimedia Story Telling,” “Audience/Data Analysis & Reporting,” and “Advanced Social Media Practice” allow students to concentrate on the coursework that will specifically help them achieve their professional goals. The 30-credit hour, entirely online degree program has required courses like “Strategic Communication in a Global Environment” and “Media Management, Entrepreneurship & Consulting” to build the strategic communication foundations.
12. California Baptist College
The Master of Arts in Public Relations (MAPR) program at California Baptist University Online takes pride in turning out professionals that can “communicate with credibility, relevance, and impact.” The MAPR curriculum is 33 credits long and includes courses like “Legal, Ethical and Social Foundations of Public Relations,” “Critical Thinking and Crisis Management,” “New Media Strategies,” and “Public Relations Campaigns: Social and Physical.” It does this by utilizing a faith-based and biblical setting.
The MAPR program is offered by the Division of Online and Professional Studies, which was “established for the specific purpose of serving the needs of an increasing number of adults and non-traditional students seeking higher education.” The Division of Online and Professional Studies has experience with online teacher training as well as the effects of media and public relations.
13. University of Denver
Students have a choice of six concentrations in the 48-credit online Masters in Communication Management program offered by the University of Denver University College, one of which is Public Relations. The fully online degree can be finished in as little as 18 months; all students take the same core courses, which total 12 credits and include topics like “Research, Measurement, and Storytelling” and “Business Fundamentals for Communicators,” and they are given the option of completing either a Capstone Project or Portfolio Capstone as their final project.
The degree program’s fifteen credit hours of public relations concentration coursework include courses on “Communication and Society: Theories and Applications” and “Dimensions of Reputation Management.” The curriculum is completed with nine credits of electives, which can be chosen by students (with permission) from any other University College program.
14. Rowan University
The Masters in Strategic Communication degree program at Rowan University, formerly known as the Master of Arts in Public Relations, is offered as a partially online program through Rowan Global Learning & Partnerships and gives students more freedom to concentrate on a subject within their professional interests.
Students have the option of concentrating in “media relations, strategic writing, event planning and management, visual communication, online public relations, or school public relations,” and all coursework is instructed by Rowan University faculty who have both practical and academic experience.
The 33-credit hour curriculum is made up of required courses like “Graduate Strategic Case Studies and Public Relations Planning” and “Graduate Strategic Visual Communication,” and classes are offered in a hybrid format (evening face-to-face classes and online classes). The remaining classes are chosen in conjunction with the student’s focus area, and there is no thesis requirement to complete the degree.
15. Maryville University
The online Masters in Strategic Communication and Leadership program at Maryville University advertises as a “experience-driven degree,” promising that graduates will “graduate with at least three in-demand professional certifications” (from Google AdWords, Salesforce, and HubSpot).
A Strategic Leadership core, a Strategic Communication core, electives, and an optional Emerging and Digital Media Concentration make up the 36-credit program’s entirely online courses. Classes on subjects including “Strategic Communication Best Practices,” “Public Relations Research & Strategy,” “Professional & Organizational Ethics,” and the Emerging and Digital Media Concentration are demanding but student-centered.
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