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How to Become an Instagram Influencer in 2023

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When you check at the Instagram “rich list,” you can see that famous people charge more than a million dollars for each Instagram post they make about their sponsors.

These celebrities’ ability to command such high fees has less to do with their Instagram influencer status and more to do with the fact that they are well-known celebrities in general.

Because of our smaller Instagram followings, the rest of us will never be able to charge such high fees. Many Instagram influencers, on the other hand, have been able to give up their day jobs and focus solely on their mini-celebrity status.

I’m going to walk you through a really sound, step-by-step method in this article on how to become an instagram influencer.

How much does an Instagram Influencer Earn?


The number of followers of “micro” influencers ranges from 6,000 to 10,000. The people behind these handles want to build their page around a certain topic, unlike your popular friend who has amassed this many followers by sharing interesting content.

A recent investigation found that these accounts can earn up to $88,000 on average each post. But most micro-influencers wait to charge up front in order to establish a more significant, long-term presence.

This following count, viewed as a devoted pastime, can open doors for future collaborations or sponsored posts, with some free benefits along the road, for your Instagram account.


Brands are routinely sending direct messages to accounts with this many followers at this point in the game, requesting product endorsements in exchange for freebies: Consider receiving designer-label clothing, wellness-focused monthly packages, or a complimentary dinner from a restaurant seeking publicity.

Some money might come in from time to time, but most influencers are reluctant to start charging at this point because it could undermine their rising fame.

One so-called “foodstagrammer,” for instance, currently has 72,000 followers. The account is waiting to make money off of their labor until at least reaching the 100,000 mark, which is the “socially acceptable” milestone, even though hundreds of likes pour in for each post.

Once an influencer reaches 100,000 followers, it’s somewhat of an unwritten norm that they can expect to be paid $10.00 for every 1,000 followers. If you start charging for postings before you reach this point, you can get paid less or settle before the account has fully developed.

Influencers with 50,000–80,000 followers typically charge $200 per post, though the pricing depends on the sponsor. Some accounts have agreements with brands to publish promotional codes on their feed in exchange for a cut of the proceeds whenever a brand-new user uses the code. Other accounts choose to participate in giveaways that merely increase their follower count.

Their followings are outstanding whether these middle-tier accounts are keeping up their presence on the side or actively attempting to make their accounts a full-time vocation.


Given that there is no set handbook or set of standards to follow on what to publish and how much to charge, the transition from 100,000 to 1,000,000 followers is, to put it mildly, quite the enterprise.

With potential profits of $670.00 each post, accounts of this kind (concerning 250,000 to 500,000 followers) have won the Instagram influencer jackpot.
However, the revenue isn’t even dependent on an image appearing in their stream.

A verified account (blue check mark) and the Instagram story “swipe up” function are two features that larger accounts have access to, and brands and businesses can use these tools to run more successful influencer marketing campaigns.

When an account has more than a million followers, there are no restrictions on how much they can charge.

To sum up:

  1. It’s easier said than done to quit your day job and live off of your Instagram influencer pay because accounts need to have thousands of followers before they can even begin to make money.
  2. Influencers on Instagram with less than 10,000 followers can earn an average of $88.00 every post. The average post cost for accounts with fewer than 100,000 followers is $200, but these figures frequently vary from account to account. Instead, the majority of users at this level receive free products or discounts in exchange for posting.
  3. Profiles with between 250,000 and 500,000 followers can earn good money by featuring businesses on their accounts in a still image, a GIF-like video, or an Instagram story. Once an influencer reaches one million followers, it is safe to assume that they are earning a respectable income and putting a lot of effort into maintaining it.

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How to Become an Instagram Influencer

Follow these steps on how to become an instagram influencer and start your influencing journey:

Step 1: Open an Instagram account

I highly doubt that anyone searching online for information on how to become an Instagram influencer does not already have an account. But hey, I did promise to show you how to start from scratch as an Instagram influencer.

The first step is therefore unavoidably to open an account.

There is no science to it. If you use an Android device, click this link; if you have an iPhone, click this link.

How to Become an Instagram Influencer

Once the app is downloaded, you can choose to join up using your Facebook account, your cell phone number, or your email address.

You will also be asked to choose a username at this stage. Do so with caution because you’ll be promoting this handle.

Here are some guidelines for choosing a suitable username:

  • Your complete name is the first option and the best one. There are a few reasons why I believe it to be the greatest. First off, it lends credibility. The internet abounds with bogus accounts and questionable information.
  • People are more likely to believe allegations made by a genuine person than those made by someone hiding behind anonymity.
  • If you already have a topic in mind, you could choose a username that is related to it. We will talk more about choosing a niche later on in this article.

This is only a smart move, though, if you also run a website with the same name. In this approach, you can write in-depth posts on the subject for your blog while posting images and relevant data to your Instagram profile.

Whatever username you use, be careful that it doesn’t come across as spammy or salesy.

If you create yoga-related content, for instance, your usernames might be @lisasmith, @lisa smith, @lisayogaqueen, or @everythingyoga. But @best_yoga_advice or @ yoga queen__ may not be the best usernames.

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Step 2. Select a niche.

It is crucial to emphasize at this point that an influencer’s success is not determined by the amount of followers they have.

Your number of followers does, in fact, matter. But from a commercial standpoint, that is not the main indicator of an effective influencer.

Instead, an excellent influencer is someone who is well-known in a particular specific field.

Here’s why: gaining a sizable following is not really challenging. Online resources abound that can assist you in expanding your audience.

The issue here is that other people are also using these techniques to increase their Instagram following, which is problematic. Numerous other individuals are also acting similarly.

Businesses that wish to employ Instagram influencers to promote their products typically choose individuals whose followers closely resemble their target demographic.

Otherwise, companies risk wasting money on a group of people who are not interested in making a purchase.

So how do you choose the appropriate niche? Here is a brief manual.


There must be lots of rivals vying for the attention of customers in the niche you choose. Marketers in these sectors frequently test out new methods of acquiring customers, so they might not be hesitant to invest in things like Instagram influencers.


When was the last time you consulted internet customer reviews before placing an order for corn or a bundle of cotton?

Product reviews are unnecessary for commodities. Regardless of who or where you buy from, they are same. The market you choose must contain goods that can be shown and encourage customers to read product reviews (word of mouth).

Before purchasing a product, a customer can be interested in reading in-depth product reviews on beauty goods, home décor, and auto accessories.

More significantly, from the standpoint of Instagram, these products must drive buyers to make impulsive purchases. For scheduled purchases, influencer marketing might not be the best option.


Numerous people use Instagram for their beauty. That presents numerous difficulties for companies wanting to engage influencers.

However, if there are too many other influencers in your industry, it simply signifies that you are not a valuable resource.

Choose a market where there aren’t already too many influential people. Due to the fact that there aren’t enough of you, businesses are willing to spend more to hire you for a campaign.

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Step 3. Learn Photo/Video Editing.

Being adept at taking images and making videos is one of the requirements for gaining a large following on Instagram. Yes, Instagram does give you the fundamental tools, including as filters and captions. But you must develop your photography and videography skills if you want to differentiate yourself from other Instagram users.

How to Become an Instagram Influencer

Advice: Don’t use too many visual effects. Choose a filter or a photography technique, then use it consistently for all of your Instagram pictures. The goal here is to be able to make your posts stand out in addition to making them look professional. Even if they don’t have to glance at the username, your loyal followers should be able to recognize your messages.

Step 4: Publish regularly

Consistent content publication is essential for being a great Instagram influencer. There are a few causes for this.

  • First off, not all of your followers are online at the same time. You may reach followers by posting material throughout the day at various times.
  • Second, the Instagram algorithm considers a variety of elements when determining the prominence of your posts. This comprises the post’s recency (how recently it was posted), post engagement (how well it was received by the first few people who saw it), and previous interactions.

Consistent posting ensures that your posts are always fresh. Additionally, it allows you to experiment with various content kinds and hashtags as well as see when your Instagram followers are most active.

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Step 5: Build Your Fan Base

You are now fully set up and prepared to begin building your impact. The absence of supporters is the only thing holding you back. Specifically targeted followers.

Numerous articles online teach you the precise strategies you need to succeed in this situation. Here is a brief explanation on how to accomplish it:

  1. Pay attention to users in your niches. Starting with following accounts in the broader niche or shoulder niches is a good idea if you have chosen a very narrow focus for your Instagram account. For instance, if you post material on Instagram about hairstyling, you might also follow beauty vloggers and people that discuss makeup, skin care, etc.
    Follow every hashtag associated with your niche as well.
  2. Participate in their material. Post insightful remarks and advice in the comments. The best approach to accomplish this is to begin each comment with a brief description of your Instagram account. Returning to the hairstyling example, you could write in a comment on a photo on hair care, “I’m a hairstylist and I talk a lot about this precise advise on my Instagram account.” –
  3. Start working with others once you have a few hundred followers on your account. In your wide or shoulder niches, collaborate with other accounts of comparable sizes and share a shoutout about each other’s accounts on your Instagram profile.
  • First pro tip: Don’t just declare their account. Share a helpful passage from their post, then mention them in the text of your own. Additionally, ask the collaborator for the same. This boosts follower and click-through rates.
  • Designate a specific day and time for collaborations, if at all possible. like Tuesdays at 2:00 PM. As a result, your followers won’t stop caring about your posts just because they don’t like posts featuring shoutouts to other accounts.

For your Instagram account to develop traction and see an organic surge in followers, you simply need to adhere to the aforementioned procedures consistently for a few weeks or months.

Step 6: Launch your Company

Your Instagram account already has thousands of followers at this time. Depending on the niche you have chosen, a four or five digit following count may be considered outstanding.

Before looking for good influencer marketing deals, you may need to put in more effort and increase your targeted following to at least six figures.

Find successful offers by doing the following three things.


The bio establishes the general theme of your Instagram account. Actually, you might have needed a strong bio from the start. However, your bio needs to be rewritten to make it more engaging for possible sponsors, regardless of how it has been written up to this point.

The greatest Instagram bios cover two topics: what your account is about and how sponsors may get in touch with you.

Many businesses still use Google Search to locate Instagram influencers that are right for their brands. They can find you with the proper keywords if you have a strong bio.

A fantastic way to get in touch with them directly is by providing an email address or website contact form. Your Instagram DMs will still work, but if you have a lot of other regular people sending you DMs as well, you risk losing their message.

The easiest approach to make sure you notice every possible campaign offer that comes your way is to display an email or website contact form.


Now is a wonderful opportunity to convert your account to a business profile, if you haven’t already (AKA Professional account). You gain access to a number of analytics tools as a result, which a potential sponsor may want to check out before choosing you to participate in their influencer marketing campaign.

You may convert your account to a business profile quickly and easily. You will require a Public profile for your Instagram account, as well as possibly a Facebook Page. Once you’ve linked your Instagram account to this page, you’re done.

How to Become an Instagram Influencer


Businesses can subscribe to a number of online influencer database providers. These database firms’ task is to compile a lengthy list of possible influencers from a variety of industries that a company might want to collaborate with.

Some of these businesses also serve as a point of contact between the influencer and the brand when establishing the influencer marketing campaign.

In order to get added to their databases, write to these influencers and share your profile. It usually doesn’t cost anything. In fact, if your Instagram account is already acquiring a lot of popularity, there is a good likelihood that it is already included in their database.

In this manner, these database businesses may suggest your profile to a potential advertiser who is looking to hire an influencer.

Frequently Asked Questions

How much money does a Model on Instagram make?

As mentioned before, high-profile celebrities can make absurd sums of money for each sponsored article they publish. A sponsored post can bring in hundreds of thousands of dollars for celebrities like Kendall Jenner or Gigi Hadid. Some lower-tier models can expect to make $50,000 annually.

Who is eligible to become an Instagram Model?

You may quickly turn yourself into a model if you invest the time to learn how to use Instagram for modeling.

How does Instagram pay you?

If you're a US creator earning through badges or subscriptions, you won't get paid until you've made at least $25. To your bank or PayPal account that you linked to your payout account, Meta will send your payment in USD. Any currency conversions will be carried out by your bank or PayPal account.

Who earns the most money on Instagram?

Cristiano Ronaldo is the biggest Instagram earner in the world, earning $85.22 million in sponsored posts in 2021.


Be persistent and patient, in sum.

It may appear simple and straightforward to become an Instagram influencer after reading this post. That is true, after all. Your ability to provide content consistently, particularly in the early going when you do not have many followers, sets you apart from the competition.

The hardest aspect of becoming an influencer may be acquiring the first hundred or even thousand followers. And this is where many people give up.

To succeed as an influencer, set aside a few hours each day to publish high-caliber content and follow the above-mentioned methods.


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