Whether you are a rookie or experienced entrepreneur, everyone wants to see their business succeed. If you have a strong desire to see your business flourish, what is it? Use the solutions or best email marketing software that are simple to use, affordable, and efficient. To guide and convert your subscribers into paying customers, you will need a solution.
Finding the best email marketing software for your company might be challenging with over 450 options to pick from. The procedure has been streamlined by this article’s list of the top 10 email marketing tools for 2023.
What is Email marketing?
One component of a marketing strategy is email marketing. It entails using emails to remind clients of corporate news, temporary promotions, product changes, and more. When used wisely, email is a great tool for communication that may help you improve sales and develop relationships with future clients.
A candidate with email marketing knowledge can be beneficial to any firm, regardless of industry, in today’s increasingly digital environment. Knowing how and why email marketing strategy functions can provide you a competitive edge in any marketing career you decide to pursue if you have an interest in marketing.
Why Use Email Marketing Tools?
Everyone in business strives to reach potential clients as quickly as possible since there is a competitive tug for their attention. For this, they have offered email marketing.
What Features Should Email Marketing Software Have?
By converting leads into consumers, these top email marketing solutions should help you expand your business. But it also needs to free up your time and win over those customers’ support.
The following are the fundamental criteria to consider while choosing the best email marketing tools to use:
1. Affordability:
When deciding which tool to use, you must consider the cost of subscribing in relation to your spending plan. It’s a good idea to choose an email marketing tool that includes all the capabilities you’ll require both now and in the future because you don’t want to alter it too frequently. Choose the tool that will help you grow your business the most, above all.
2. Effortless Use:
On some email marketing systems, it can take up to three hours to make a template look proper, especially when it comes to how it will appear when viewed on a mobile device. Therefore, while choosing which email marketing solutions to use, look for those that are quick and easy.
3. Deliverability:
If your emails end up in the spam folder, even the best email marketing strategies are meaningless. Deliverability is therefore important, even how dull it may seem.
4. Features that Work Best for Email Marketing:
Aspects like visual email campaign builders, pre-made email templates, autoresponders, and audience segmentation should be included in the best email marketing tools you select.
5. Marketing Automation and CRM
It’s probably a good idea to utilize drip email marketing software that has marketing automation features and a built-in Customer Relationship Management (CRM) tool unless you run a huge business.
The Top 10 Email Marketing Software
You select email marketing because, as a fantastic business enthusiast, reaching out to a broader audience interests you.
You made the ideal decision. However, a number of excellent email marketing platforms can support you in achieving your goals.
Although these tools’ technical specifications and user interfaces vary, they all have the same objective: to give you the most access to your present and potential customers. Ten examples follow:
- ActiveCampaign – Best overall email marketing software
- HubSpot
- Sendinblue
- Campaign Monitor
- Omnisend
- Autopilot
- Benchmark
- Constant Contact
- MailerLite
- EmailOctopus
We go over each of these email marketing software in detail so that you are aware of their advantages and potential financial costs.
1. ActiveCampaign
The first item on our list of the top 10 email marketing tools is ActiveCampaign. By concentrating on developing a world-class product that offers several solutions for B2C, B2B, and e-commerce enterprises worldwide, it has established a reputation as a top marketing automation tool.
It is by far the most sophisticated email marketing platform on our list, enabling marketers to work more intelligently thanks to machine learning and predictive tools. Additionally, ActiveCampaign has above-average delivery rates (>99%), interacts with more than 870 third-party applications, and takes extraordinary security and compliance steps.
As an all-in-one marketing solution, ActiveCampaign includes a built-in sales CRM system that connects to a powerful automation engine to manage your sales, live chat, and, of course, email campaigns.
You might think that these benefits come at a significant cost. With a starting price of $9 per month, ActiveCampaign is more affordable than many of the products on our list.
The following attributes are included with ActiveCampaign:
- List Segmentation
- Win Probability
- Dynamic Content
- SMS & Site Messaging
- Drag-and-Drop Editor
- Internal CRM
- Over 870 Integrations
- A/B testing and split actions
- Goals Tracking and Attribution
2. HubSpot
HubSpot, a well-known tool that provides specialized CRM email marketing tools/software, landing page creation, online chat, and management, comes in second on our list of the best tools for email marketing. When you use HubSpot as the foundation of your marketing and sales, you can easily correlate revenue to the advertising campaign, newsletter, or blog post that had an impact on each transaction.
A WordPress plugin from HubSpot enables you to start email campaigns right from the website.
Additionally, without leaving WordPress, the plugin enables you to add contacts to your CRM using a HubSpot form or chat widget.
You can use HubSpot for free to get started, but our study indicates that the cost of the product subscription is a bit high.
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3. Sendinblue
In essence, Sendinblue offers a number of tools to assist you in developing user-friendly sign-up forms, a landing page builder, and a responsive email editor.
A smart all-in-one digital marketing solution, Sendinblue is one of the finest performing email platform solutions on the market right now, with extensive reporting and a ton of customizable templates.
You can effortlessly connect Facebook ad management, swiftly establish an email marketing strategy to handle SMS and site chat communications and keep track of it all with Sendinblue.
Additionally, with Sendinblue, you have limitless contacts and simply pay for the emails you send, rather than having to pay more as your list gets bigger.
What characteristics does Sendinblue provide?
- Shared Inbox
- Live Chat
- Transactional Emails
- Landing Pages & Subscription Forms
- Facebook Ads Management
- Marketing Automation
- Contact Segmentation
- Built-In CRM
- Email & SMS Marketing
Sendinblue is among the top tools for email marketing because of all these characteristics.
4. Campaign Monitor
We also included Campaign Monitor in our list of the top email marketing tools. This email system is one to look into if aesthetic appeal plays a big role in your marketing. Particularly if you employ a customised email strategy to retain brand coherence.
With full control over how each message appears, you may customize typefaces, color schemes, and the inclusion of free stock photographs with built-in Unsplash access to produce a stunning email.
Campaign Monitor Email Marketing Software Free Trial’s Customer Journey email builder enables you to create campaigns that are both visually appealing and efficient.
Campaign Monitor offers users a specialized team of service experts who can offer you continuous help for account setup, best email marketing practices, and methods to boost your deliverability rates. Campaign Monitor has a 99% customer satisfaction rating.
What stand out about Campaign Monitor?
- Link Review Tool
- Segmentation & Personalisation
- Signup Forms & SMS Marketing
- Campaign Monitor is free to try, and paid plans start at just $9/month.
- Email Template Builder
- Transactional Emails
- Analytics & Insights
- 100s of Integrations
5. Omnisend
With its ability to personalize marketing, Omnisend is swiftly rising to the top of the list of platforms used by online retailers.
One of our top email marketing tools, this effective tool gives you access to a full marketing automation toolset, including email, SMS, push notifications, connectivity with Google Ads, Facebook Lead Ads, and more than 70 other programs, to help you take advantage of growth opportunities and increase sales automatically.
By concentrating solely on e-commerce, Omnisend has developed new email templates designed to draw in return customers.
One of our best email marketing systems, Omnisend goes above and beyond to help its customers by integrating with platforms for reviews, loyalty, and support desks like Yotpo, Smile.io, and ReCharge.
Depending on the size of your contact list, paid Omnisend plans start at $16 per month, and each one includes unlimited email sending. This makes it one of the greatest tools for email marketing.
What strengths does Omnisend possess?
- Transactional & Marketing Emails
- Dynamic Discount Codes
- E-commerce Segmentation
- Reporting & Retargeting
- Surveys & Polls
- Popups & Forms
- A/B Testing
- Email, SMS & Push Notifications
6. Autopilot
Next on our list of the best email marketing tools is Autopilot, which is renowned for having one of the best-designed templates for building email automation sequences. This lets you concentrate on establishing optimal customer experiences.
Marketing used to revolve around sending mass emails or blindly forwarding weekly email newsletters, but those days are over.
Email marketing needs to be clever in today’s digital environment by sending the correct messages to the right leads at the right time. On that, Autopilot has you covered.
What aspects of Autopilot email are the best?
- Multi-Channel Marketing
- Email A/B Split Testing
- Autopilot offers a free 30-day trial.
- Autopilot email marketing
- Website Tracking
- Automation Annotation
- Customer Journey Mapping
- Lead Scoring & Nurturing
7. Benchmark
Even though Benchmark is less well-known than some of the other tools on our list, it is a strong choice if you want to send great emails without having to be an email designer.
Everything about their platform, including the platform’s design and custom templates, is geared to maximize customer satisfaction.
Any small business that requires a stunning and user-friendly email tool and marketing automation software should use Benchmark as a cheap option.
What stand out about Benchmark?
- Surveys & Polls
- Reporting
- Sign-Up Forms
- A/B Testing
- Enjoy Benchmark for free and send 250 emails to 500 contacts each month.
- Visual Email Builder
- Marketing Automation
- 1,500+ Integrations
- Landing Pages
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8. Constant Contact
Constant Contact is one of the top email marketing software and is excellent if you are new to it.
The email builder’s drag-and-drop features make it simple and quick to add text and graphics to your messages.
Additionally, Constant Contact provides more than 100 mobile-friendly email templates, which makes creating professional emails quicker and simpler than with many other options.
With Constant Contact’s automation tools, a lot of the email marketing work is done for you. These features include triggers for welcome emails for new subscribers and associated drip email marketing campaigns, all dependent on user behavior on your website.
What are the most effective features of Constant Contact?
- Campaign Reporting
- App Integrations
- Landing Pages
- A/B Testing
- 100s of Templates
- List-Building Tools
- Event Marketing
9. MailerLite
Are you trying to find a tool that won’t break the bank? Then you should check out MailerLite! You can send up to 12,000 emails every month with their free plan, and limitless emails to 1,000 contacts cost just $9 per month.
Unlike other straightforward email marketing platforms, MailerLite is a tool that any business can utilize.
MailerLite offers everything you need to start mass email marketing campaigns, whether you’re a new freelancer, a small business, or a charity.
MailerLite is the greatest choice for novices because it is reasonably priced and comes with simple-to-use templates.
What free features are there in MailerLite?
- Website Builder
- 10 Landing Pages
- Sign-Up Forms & Pop-Ups
- Drag & Drop Editor
- Email Automation Builder
You really can’t go wrong with MailerLite’s free plan, but their subscription plans offer even more benefits, such as the ability to sell digital products, use an unlimited number of templates, and set up auto-resend campaigns.
10. EmailOctopus
EmailOctopus is another item on our list of the top email marketing tools. Using customisable templates and a drag-and-drop editor, EmailOctopus is an email marketing tool that assists companies in creating, launching, and managing customised email campaigns.
Organizations can arrange time-based onboarding and drip sequence campaigns using the automation functionality to send welcome emails or distribute newsletters and offers.
Marketers may use EmailOctopus to embed custom forms into current websites to increase the number of people who subscribe as well as add pop-up forms to existing websites to capture customer information.
Using the platform, administrators can send emails to contacts depending on contacts’ gender, age, region, and other factors, as well as organize and store subscriber data in a repository. The activity of a campaign can also be used to segment contacts.
What aspects of EmailOctopus are the best?
- Pre-Designed Templates
- Automated Drip Campaigns
- Subscriber Segmentation
- Contact Importing
- Customizable Forms
Frequently Asked Questions
What makes email marketing tools necessary?
Utilizing the top email marketing tools enables you to reach, engage, and connect with your target audience in a personalized way, as well as boost sales at a low cost.
What is Email marketing?
Email marketing is the practice of informing customers about the goods, services, deals, events, and other information associated with your business using email messages. One of the best ways for a business to communicate with clients directly is through email marketing.
How can I expand my email list of subscribers?
Offering your readers a perk in exchange for subscribing to receive your emails is the best strategy to increase the size of your email subscriber list.
Conclusion
The most important digital channel for businesses and organizations is email marketing because it enables one-on-one contact with customers throughout the customer journey.
The greatest email marketing tools are crucial for every business as a result.
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